Value-add partnerships
Give your customers a year of Premium
Hand your customers a free year of our Premium Podcast Bundle as a gift-with-purchase or perk — a genuinely useful value-add from the studio behind the world's most-loved sleep podcasts.
A proven perk. Hardware brands, podcast apps and independent media — including Pocket Casts, soundcore, Ozlo and Canadaland — have offered our Premium Podcast Bundle to their customers and supporters, wrapped into inserts, packaging, pop-ups, newsletters and membership drives.
What your customers get
- 12 months of Premium, free — A full year of our Premium Podcast Bundle — a real, recurring-value perk, not a discount code.
- Ad-free across six sleep shows — Get Sleepy, The Sleepy Bookshelf, Deep Sleep Sounds, Sleepy History, Send Me To Sleep, and Snuggle — uninterrupted.
- Exclusive content — Bonus stories, extended episodes and all-night soundscapes members get and the free feeds don’t.
- Redeem in seconds — Redeem via our website with the code we provide — no app download required, works with all major podcast players.
Ways to partner
- Gift-with-purchase (GWP) — Bundle the free year with your product — as a printed insert, packaging code, or a step in your unboxing or onboarding flow.
- Pop-ups & checkout add-ons — Offer the perk at checkout, post-purchase, or in your app’s onboarding — a value-add that lifts conversion without discounting your own price.
- Email & newsletter drops — Reward your list with a free year of Premium in a campaign or lifecycle email — a genuinely useful gift, not another promo.
- Co-marketing & cross-promotion — Co-branded campaigns, content swaps and cross-promotion across our five shows and apps to a nightly, engaged audience.
- Loyalty & membership perks — Add Premium to a rewards tier, membership or subscription as an ongoing benefit your members can redeem.
- Membership & supporter drives — Offer the free year as a sign-up bonus during a fundraising push, launch or subscription drive — it converts new supporters without discounting your own membership price. Podcast networks, newsletters and creator memberships run these constantly.
Brands we've worked with
- Pocket Casts
- soundcore
- Ozlo
- Canadaland
Questions
- What's the value-add?
- A free 12-month subscription to our Premium Podcast Bundle — ad-free listening across six sleep podcasts plus weekly exclusive episodes — that you give to your customers as a gift-with-purchase or perk.
- How do customers redeem it?
- Redeem a voucher code via our website, create an account with our podcast subscription partner, get immediate access to 12-months of private RSS feeds that works with all major podcast players.
- Where does it fit?
- Product inserts and packaging, post-purchase or checkout pop-ups, app onboarding, email and newsletter campaigns, and loyalty or membership tiers.
- Can we do more than a giveaway?
- Yes. Beyond the perk we run co-marketing, cross-promotion, co-branded campaigns and content bundles across our shows and apps. Tell us your audience and goals and we'll shape something that fits.
- Who have you partnered with?
- Sleep-adjacent hardware and app brands including Pocket Casts, soundcore and Ozlo, and independent media like Canadaland, have offered the Premium Podcast Bundle to their customers and supporters as a value-add.