Value-add partnerships
Give your customers a year of Premium
Hand your customers a free year of our Premium Podcast Bundle as a gift-with-purchase or perk — a value-add they'll use, from the studio behind the world's most-loved sleep podcasts.
A proven perk. Hardware brands, podcast apps and independent media — including Pocket Casts, soundcore, Ozlo and Canadaland — have offered our Premium Podcast Bundle to their customers and supporters, wrapped into inserts, packaging, pop-ups, newsletters and membership drives.
What your customers get
- 12 months of Premium, free — A full year of our Premium Podcast Bundle — a real, recurring-value perk, not a discount code.
- Ad-free across six sleep shows — Get Sleepy, The Sleepy Bookshelf, Deep Sleep Sounds, Sleepy History, Send Me To Sleep, and Snuggle — uninterrupted.
- Exclusive content — Bonus stories, extended episodes and all-night soundscapes that members get and the free feeds don’t.
- Redeem in seconds — Redeem via our website with the code we provide — no app download required, works with all major podcast players.
Ways to partner
- Gift-with-purchase (GWP) — Bundle the free year with your product — as a printed insert, packaging code, or a step in your unboxing or onboarding flow.
- Pop-ups & checkout add-ons — Offer the perk at checkout, post-purchase, or in your app’s onboarding — a value-add that lifts conversion without discounting your own price.
- Email & newsletter drops — Reward your list with a free year of Premium in a campaign or lifecycle email — a gift they’ll use, not another promo.
- Co-marketing & cross-promotion — Co-branded campaigns, content swaps and cross-promotion across our five shows and apps to a nightly, engaged audience.
- Loyalty & membership perks — Add Premium to a rewards tier, membership or subscription as an ongoing benefit your members can redeem.
- Membership & supporter drives — Offer the free year as a sign-up bonus during a fundraising push, launch or subscription drive — it converts new supporters without discounting your own membership price. Podcast networks, newsletters and creator memberships run these constantly.
Brands we've worked with
- Pocket Casts
- soundcore
- Ozlo
- Canadaland
Questions
- What's the value-add?
- A free 12-month subscription to our Premium Podcast Bundle — ad-free listening across six sleep podcasts plus weekly exclusive episodes — that you give to your customers as a gift-with-purchase or perk.
- How do customers redeem it?
- Redeem a voucher code via our website, create an account with our podcast subscription partner, and get immediate access to 12 months of private RSS feeds that work with all major podcast players.
- Where does it fit?
- Product inserts and packaging, post-purchase or checkout pop-ups, app onboarding, email and newsletter campaigns, and loyalty or membership tiers.
- Can we do more than a giveaway?
- Yes. Beyond the perk we run co-marketing, cross-promotion, co-branded campaigns and content bundles across our shows and apps. Tell us your audience and goals and we'll shape something that fits.
- Who have you partnered with?
- Sleep-adjacent hardware and app brands including Pocket Casts, soundcore and Ozlo, and independent media like Canadaland, have offered the Premium Podcast Bundle to their customers and supporters as a value-add.